Services – Route To Market
Evaluate the distribution landscape
No matter the product we want to sell, understanding different distribution options in a new market is crucial. It is really important to understand where consumers are going to buy your product and based on our field experience and market datas we collected over several years, we are the right company to find this out.
Identify the strongest distribution channels
Once we understand the top distribution channels for your product, our job is to decide which channel is going to be the right one for your business. We always ask ourselves some key questions such as: Do we want to enter a channel that is growing faster overall or growing faster for our product ? Do we want to enter a channel where we can achieve scale quickly with retail partners, or do we want to work with a local independent distributor in a more fragmented market ?
Prioritise potential local partners
After studying and deciding on the right channel for your business, we work on a short list of potential local partners who understand the philosophy of your company, the strategy around your brand and have the capacity to import, distribute and correctly market your products. We always follow up recommendations of our exporters on the profile they are looking for but we also make our own suggestions by answering simple questions such as: Does it make sense for your company to work with an established player or an start up we can grow with ? …
Build the value chain
A long and profitable partnership is only based on a Win-Win collaboration. That’s why it is essential to build a value chain, to be sure on one hand that your products could be successful and on other hand that your partners have enough resources to do their job properly. Based on stores checks, market studies, retailing research, customs informations, how competitors are positioning their products … we are able to build with local partners a suitable value chain which is a key element with a big impact on the success of our market entry strategy.
Strengths
Business Trips and Concrete Feedbacks from markets
Our sales team is travelling throughout the year to markets where we operate and visit on a regular basis our local partners to check: sales and stock levels, respect of the guidelines for building the brand, competitors positioning and evolution of the market. Our main goal is to get quality information to send to suppliers and to develop high added value to the ranges and brands integrated into trade agreements.
Marketing Support through local partners
After many years travelling and visiting our markets we have built up strong relationships with local communication & marketing agencies and through them we work on proper business & marketing plans, POS development, merchandising training sessions … to be sure that we always adapt our communication to uses & habits of local markets.
Products suitable for export
Our team ensures with the suppliers that the shelf life , packagings, and product documentation that we represent are adapted to the targeted markets.
Sales & Purchases advice
We are engaged towards our customers to fulfill different missions:
– Inform and advise our customers about the market trends
– Guarantee an optimum and controlled logistic chain, from the production site to the port of discharge.
– Meet our customers’ requirements by offering competitive prices.
Permanent Monitoring & Respect of local regulations
Our Team sends the latest regulatory requirements for export to their markets: customs, taxes, documents, etc… to ensure that our partners don’t make strategic mistakes.